Crowne Plaza Barcelona isn’t just a hotel in the Condal City. It is also a firm that throughout the year supports different actions based on social, cultural and sustainable values to look after the world that surrounds us. Here are some of our initiatives that took place during 2017!
These projects are carried out throughout the whole year as we firmly believe that by playing a small part we will together achieve important changes in the environment and our society. The list is long, so let’s go for it!
What social actions have we carried out at Crowne Plaza Barcelona?
Regarding social activities, we focus mainly in projects to fight hunger and dehydration.
Crowne Plaza Barcelona received the Rotary Club certificate for having donated 2.350 solidary menus throughout 2016 under the initiative “Alimentos para Necesitados” – A.L.P.A.N (Foods for Needed) who also belongs to the club. Furthermor,e we collaborated with the catalan initiative “La Fam no fa vacances” (Hunger doesn’t get holidays), where we collected 175kg of food to help the most needed during the summer. “BCN Comparteix el menjar” (Barcelona shares their food) belongs to Nutrició sense Fronteres, another initiative in which we participated by providing hotel meals to social dinings.
We also participated with “Restaurantes contra el hambre” (Restaurants against hunger), a solidary initiative by “Acción contra el hambre” (Action against hunger) together with the Spanish Hostelry Federation, fighting against childhood malnutrition. Crowne Plaza joined the Project by providing 2€ per each dish consumed at the hotel’s restaurant El Mall.
Oxfam Intermon Trailwalker in Girona: for the second year in a row, part of Crowne Plaza Barcelona’s team joined this 100km trailwalk collecting more than 1.500€ to donate to this organization. An action put together for women and girls that each day have to walk for hours in the search of safe drinking water. We also cooperated with the program “IHG shelter in a storm” by IHG in an organized “Nordic Hike” in Montjuïc, to support the fight against the effects of natural disasters.
All of this without forgetting about the toiletries that each of our rooms has, all of which are 100% fair trade.
How about cultural initiatives?
During Christmas a big part of Crowne Plaza Barcelona’s team donated their gift sets to the neighbourhood of Poble Sec, to a catalan NGO “Bona Voluntat en Acció” (Good Will in Action) which works to erradicate poverty in the fourth world. Aside from that we also gave toys to the little ones of this same area, because Santa doesn’t forget about them! We collaborated with this organization in another project “Hotel Tapa Tour”, where they organized a tapas tour and all money went directly to the cause.
The “Interhotel Games” are Charity Olympics where several 4 and 5 star hotels participate to collect funds. This 2017 the money was destined to “Nutrición sin Fronteras” (Nutrition without borders) and their project “Barcelona comparteix el menjar” (Barcelona shares their food).
Crowne Plaza Barcelona was the main sponsor at their charity event “Cena Solidaria Esclat”, a charity dinner where all funds were destined to professional integration and personal development of people with cerebral paralysis.
Regarding the big screen, Crowne Plaza Fira-Center also collaborated with the 4th Edition of the Asian Cinema Festival in Barcelona, organized by Casa Asia, who gave out a honorary prize to the movie “Redha” for the treatment and sensibility towards autism. Related to this illness, to celebrate the International Day of Awareness about Autism we illuminated our main façade in blue and joined the campaign #ConnectatAlBlau (#connectedtoblue).
Furthermore, our El Mall restaurant participated in the latest version of the Barcelona Restaurant Week with an elaborated tasting menu. Included in the price was a solidary euro which was then destined to ”Menudos Corazones Foundation», a music therapy project for pediatric ICU’s.
In terms of energetic efficiency and sustainability, what have you done?
We obtained the IHG Green Engage Level 1 Certificate, which means that all of our hotel’s facilities are designed under sustainable parameters and accredits us for one of the best practices in matters of saving energy and costs.
We also received the Quality Ecoleader Certificate Platinum Level by TripAdvisor that promotes the reutilization of bedding and towels, the use of energy-efficient bulbs throughout the hotel, a cautious control of the use of A/C and heaters, recycling… among many other aspects.
As in the tourism of Barcelona, we also contributed with our grain of sand by participating in the initiative “Barcelona Sustainable Tourism” where different projects are carried out related to sustainability, environmental and socio-economical matters surrounding the city’s tourism.
Our latest news regarding energy efficiency is that since last October we have added in our hotel two Tesla chargers, the number one company in premium electric cars, which are free to use and completely compatible with any electric vehicle from hotel’ guests.
As you can see this is a summary of the actions that we have been contributing with at Crowne Plaza Barcelona throughout 2017, and there will still be more. Most important of all, we are determined to keep on participating in solidary actions that fight for social causes, equality, the environment and culture, as we strongly believe in our values and the kind of world we want to be living in.